In the 10, 20 or 30 years after a successful venture has been founded, it’s only natural that core principles could change with technological developments, new hires and other life events.

But fear not, says Melanie Spring, founder of the Washington, D.C.-based marketing company Sisarina. She suggests taking a stock of your company’s core values in their current state. She says this is the first step to clarifying the mission at hand and key to directing future growth.

Hear more from Spring in this short video.

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