Building Your Online Presence

How to Write Better Emails (Infographic)
BY Catherine Clifford
Pay attention to keywords in subject lines, keep emails to 150 words or less, and other top tips on how to master your email life.
September 10, 2014
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5 Reasons Why Courting Influencers Is a Diversion From Building Your Business

5 Reasons Why Courting Influencers Is a Diversion From Building Your Business

BY Kimanzi Constable
The best way to win the notice of the people you respect is to build a business they can't overlook.
September 8, 2014
6 Elements Every Business Website Needs

6 Elements Every Business Website Needs

BY Zach Cutler
If you want to be taken seriously by customers online, be sure to include these common features.
September 4, 2014
Grow Your Online Business Without Depending Exclusively on Google

Grow Your Online Business Without Depending Exclusively on Google

BY Ann Smarty
Google is huge but it is not the entire online marketplace, unless you let it be.
September 3, 2014
The Secrets to Landing a Literary Agent

The Secrets to Landing a Literary Agent

BY Dorie Clark
Entrepreneurs are full of lessons and advice, making them ideal candidates to write a book.
September 2, 2014
Yahoo Wants You to Set Up an Ecommerce Shop on Its Revamped Small Biz Platform

Yahoo Wants You to Set Up an Ecommerce Shop on Its Revamped Small Biz Platform

BY Nina Zipkin
With its eye on snagging more of the DIY ecommerce market, Yahoo has introduced a new suite of tools for small businesses.
August 14, 2014
How to Build a Digital Reputation When You Have No Time

How to Build a Digital Reputation When You Have No Time

BY Dorie Clark
Here are four steps to quickly create a strong online reputation.
July 28, 2014
The 4 Necessary Elements of Your Business' Online Face

The 4 Necessary Elements of Your Business' Online Face

BY Deborah Mitchell
Whether you've yet to build an online presence or it is lacking, follow this guide and start gaining customers.
July 18, 2014
No Longer Hawkers, Modern Street Teams Can Help Build Your Online Presence

No Longer Hawkers, Modern Street Teams Can Help Build Your Online Presence

BY Micah Johnson
There's nothing like a real live person to greet and assist customers upon arrival to your location.
July 8, 2014
Taming Online Customer Bullies, Cranks and the Like

Taming Online Customer Bullies, Cranks and the Like

BY Chip R. Bell
The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.
June 12, 2014
3 Free Websites to Organically Grow Your Presence Online

3 Free Websites to Organically Grow Your Presence Online

BY Matthew Toren
Get your name other there with these platforms where you can show off your expertise.
June 2, 2014
Connect Internationally With Your e-Business

Connect Internationally With Your e-Business

BY Entrepreneur Press and Rich Mintzer
If you're seeking customers from around the world, these tips can help you increase your global reach.
May 31, 2014
The Basic Building Blocks of a Website, and Their Costs

The Basic Building Blocks of a Website, and Their Costs

BY Ana R. Alvarado
If you're looking to set up a new home on the internet, should you do it yourself or hire additional help?
May 12, 2014
How Often Should I Update My Website?

How Often Should I Update My Website?

BY Mikal E. Belicove
Despite what you may have heard, for many businesses, daily updates don't make sense.
April 19, 2014
6 Tips for Creating an Effective Internet Direct Mail Campaign

6 Tips for Creating an Effective Internet Direct Mail Campaign

BY Craig Simpson
Getting direct mail prospects to visit your site isn't hard if you follow this direct mail expert's advice.
February 18, 2014
Bring Traffic to Your Site With These 4 Blogging Alternatives

Bring Traffic to Your Site With These 4 Blogging Alternatives

BY Jayson DeMers
Is writing not your shtick? Here are four options for producing SEO-friendly content that requires minimum writing skills.
February 11, 2014
How to Choose and Purchase a Domain Name

How to Choose and Purchase a Domain Name

BY Jon Rognerud
Follow these tips for selecting and buying a URL for your website that will help you attract site visitors.
February 11, 2014
The 4 Building Blocks of a Strong Digital Presence

The 4 Building Blocks of a Strong Digital Presence

BY Tom Cochran
You'll need a dependable framework to serve as a guide as you create your online identity.
January 9, 2014
5 Online Faux Pas That Will Doom Your Networking Potential

5 Online Faux Pas That Will Doom Your Networking Potential

BY Matthew Toren
Make sure these things are in check to maximize the impression you make when networking online.
January 3, 2014
Our Digital Experts Share Their New Year's Resolutions

Our Digital Experts Share Their New Year's Resolutions

BY Linda Lacina
Our Team Digital experts in marketing, social media and more reveal their plans and goals for the upcoming year.
December 25, 2013
7 Ways to Get Excited for 2014

7 Ways to Get Excited for 2014

BY Linda Lacina
Our Team Digital experts share ways to get inspired for your goals in the year ahead.
December 24, 2013
12 Must-Know Trends in Digital Marketing

12 Must-Know Trends in Digital Marketing

BY Colleen DeBaise
Our Team Digital takes out their crystal balls and predicts what entrepreneurs need to know about what's ahead in the online marketing world.
September 16, 2013
12 Personal Habits of Successful Marketers

12 Personal Habits of Successful Marketers

BY Colleen DeBaise
We ask our Team Digital to open up and tell us about the simple practices that makes them so good at marketing.
August 26, 2013
When It Comes to Customer Loyalty, Be Fun, Passionate and Stay Classy

When It Comes to Customer Loyalty, Be Fun, Passionate and Stay Classy

BY Jason Fell
Join our live discussion about best digital marketing tips with experts Joanna Lord and Brian Honigman, hosted by Entrepreneur's Jason Fell.
August 21, 2013
Burnt Out? How to Get Your Marketing Mojo Back

Burnt Out? How to Get Your Marketing Mojo Back

BY Colleen DeBaise
It can be easy to convey your passion for a product or service in the early days of a new business. As time goes by, not so much. Our Team Digital has advice.
August 20, 2013
7 Common Ways that Entrepreneurs Mess Up SEO

7 Common Ways that Entrepreneurs Mess Up SEO

BY Colleen DeBaise
Playing games with search engines. Looking for the latest shortcuts. Ignoring video. Those and other bad moves should be avoided, our Team Digital says.
August 12, 2013
When Dealing With Negative Comments Online, Be Kind, Compassionate and Diplomatic

When Dealing With Negative Comments Online, Be Kind, Compassionate and Diplomatic

BY Jason Fell
Join our live discussion about best digital marketing tips with experts Jason Falls and John Jantsch, hosted by Entrepreneur's Jason Fell.
August 7, 2013
15 Tips for Improving Customer Loyalty

15 Tips for Improving Customer Loyalty

BY Colleen DeBaise
Give customers a great experience, don't screw stuff up and other timeless advice.
August 5, 2013
The Art of the Response on Social Media

The Art of the Response on Social Media

BY Colleen DeBaise
A big but often overlooked part of using Twitter, Facebook, Pinterest, LinkedIn and others is replying to comments. Our Team Digital has these tips.
July 29, 2013
No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value

No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value

BY Jason Fell
If your goal is to engage your fans over social media, generate sales, or position yourself as an authority, you must provide value and a reason for people to interact with your brand.
July 24, 2013
6 Small Businesses That Are Doing Social Media Right

6 Small Businesses That Are Doing Social Media Right

BY Colleen DeBaise
Our Team Digital dishes on the most unique and successful examples of online marketing they've seen.
July 22, 2013
3 Innovative Ways Startups Are Driving Results Over Social Media

3 Innovative Ways Startups Are Driving Results Over Social Media

BY Kim Lachance Shandrow
How these small businesses are pushing the needle beyond hunting for simple likes, re-pins and re-tweets.
July 15, 2013
A Fitness Studio Makes Full-Court Social Press

A Fitness Studio Makes Full-Court Social Press

BY Wensdy Von Buskirk
South Carolina's Pure Barre is using social media to expand from workout to a lifestyle brand.
July 12, 2013
When Marketing Over Social Media, Test, Experiment and Test Some More

When Marketing Over Social Media, Test, Experiment and Test Some More

BY Jason Fell
Our live discussion about best digital marketing tips with experts Joanna Lord, Eric Siu and Brian Honigman, hosted by Entrepreneur's Jason Fell.
July 10, 2013
12 Social Media Mistakes That Entrepreneurs Make

12 Social Media Mistakes That Entrepreneurs Make

BY Colleen DeBaise
From overly promotional tweets to way-too-infrequent Facebook posts, business owners make lots of blunders when it comes to social media. Our Team Digital lists the biggest ones.
July 8, 2013
Facebook Rolls Out Graph Search

Facebook Rolls Out Graph Search

BY Catherine Clifford
The social media giant rolls out a new tool allowing its users to search content posted by people in their network.
July 8, 2013
10 Questions to Ask When Hiring a Webmaster

10 Questions to Ask When Hiring a Webmaster

BY Kim Lachance Shandrow
What you need to know when looking for the right person to design and maintain your website.
July 6, 2013
A Salon's Social Media Highlights

A Salon's Social Media Highlights

BY Wensdy Von Buskirk
Indiana's G Michael Salon uses makeover photos and staffer bios to shape its Twitter and Facebook feeds.
July 5, 2013
How to Use Social Media and Not Feel Overwhelmed

How to Use Social Media and Not Feel Overwhelmed

BY Colleen DeBaise
Blogging, tweeting and pinning taking up too much of your time? Our Team Digital, a group of marketing experts, has this advice.
July 1, 2013
The Basics of Domain Names for Your Business

The Basics of Domain Names for Your Business

BY Lindsay LaVine
From choosing a registrar to maintaining your site, expert advice on how to keep your online business presence running, trouble-free.
June 29, 2013
A Restaurant Built (and Rebuilt) With Customer Loyalty

A Restaurant Built (and Rebuilt) With Customer Loyalty

BY Wensdy Von Buskirk
Tapping its social-media following helped this Brooklyn restaurant survive after a hurricane.
June 28, 2013
Digital Marketing Must: Deliver Great Content Where Your Customers Are

Digital Marketing Must: Deliver Great Content Where Your Customers Are

BY Jason Fell
Our live discussion about best digital marketing tips with experts Karen Leland, Jayson DeMers and Adam Kleinberg, hosted by Entrepreneur's Jason Fell.
June 26, 2013
9 New Tips for Location-Based Marketing

9 New Tips for Location-Based Marketing

BY Colleen DeBaise
It's been years since the early days of Foursquare and Yelp. What should entrepreneurs know now about location-based marketing? Team Digital has this advice.
June 24, 2013
From Facebook to Foot Traffic: Building a Bakery's Social Network

From Facebook to Foot Traffic: Building a Bakery's Social Network

BY Linda Lacina
Giveaways and user-submitted photos helped this Michigan cupcake shop increase its Facebook engagement.
June 18, 2013
Getting Started: Social-Media Tips for the Service Crowd

Getting Started: Social-Media Tips for the Service Crowd

BY Colleen DeBaise
When you're a service provider or B2B business, do you join Facebook, Pinterest, LinkedIn -- or something else? Our Team Digital has the answer.
June 17, 2013
Digital Marketing: It's Not Just Business, It's Personal

Digital Marketing: It's Not Just Business, It's Personal

BY Linda Lacina
Forging strong connections with your customer requires not just skill but a human touch. Our Team Digital, a group of marketing experts, explains how to strike the right balance.
June 12, 2013
When Marketing Online, Be Natural and Earn Trust

When Marketing Online, Be Natural and Earn Trust

BY Jason Fell
Join our live discussion about best digital marketing tips with experts DJ Waldow, Peter Shankman and Rick Mulready, hosted by Entrepreneur's Jason Fell.
June 12, 2013
Read This Email. Why Again?

Read This Email. Why Again?

BY Colleen DeBaise
Many small businesses promote their products, services and discounts through emails. But how do you get customers reading? Our Team Digital has the answer.
June 10, 2013
The Best Marketing Advice You're Forgetting to Follow

The Best Marketing Advice You're Forgetting to Follow

BY Colleen DeBaise
In this week's column, Entrepreneur's Team Digital looks at techniques that even savvy businesses overlook when building an online presence.
June 3, 2013
Penguin 2.0: What to Expect From Google's Next Search Update

Penguin 2.0: What to Expect From Google's Next Search Update

BY Eric Siu
Three tips for how you can prepare your site for another big wave of changes to search.
May 14, 2013
What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

BY Jim Joseph
If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
May 3, 2013
How to Get Started on Pinterest: 8 Boards Worth Creating

How to Get Started on Pinterest: 8 Boards Worth Creating

BY Karen Leland
If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
May 1, 2013
Online Marketing 101: Are You Prone to Shiny Object Syndrome?

Online Marketing 101: Are You Prone to Shiny Object Syndrome?

BY Adam Kleinberg
It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
April 24, 2013
5 Pay-Per-Click Mistakes That Can Cost You Money

5 Pay-Per-Click Mistakes That Can Cost You Money

BY Eric Siu
Tips for steering clear of common advertising pitfalls.
April 16, 2013
Increasing Website Traffic: 6 Steps to Guest Blogging

Increasing Website Traffic: 6 Steps to Guest Blogging

BY Jayson DeMers
What you need to know about contributing articles to other sites and how it can raise your profile online.
April 3, 2013
4 Ways to Get Customers to Open Your Emails

4 Ways to Get Customers to Open Your Emails

BY DJ Waldow
If no one is opening your emails, it's impossible for them to click through to your website or make a purchase. Follow these tips for better email marketing.
April 1, 2013
The Secret to a Strong Branding Message? Focus.

The Secret to a Strong Branding Message? Focus.

BY Adam Kleinberg
Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.
March 29, 2013
5 Online Marketing Strategies for a Tight Budget

5 Online Marketing Strategies for a Tight Budget

BY Lewis Howes
Ways you can spread the word about your business online without breaking your marketing budget.
March 19, 2013
3 Rules You Must Break to Expand Your Email Marketing List

3 Rules You Must Break to Expand Your Email Marketing List

BY DJ Waldow
If building a bigger list is your priority, you'll want to break these traditional marketing practices.
January 30, 2013
Facebook's Graph Search Holds Promise for Social Marketing

Facebook's Graph Search Holds Promise for Social Marketing

BY Rick Mulready
The beta release of Facebook's new search function is important to marketers because of its potential impact on advertising and purchase decisions.
January 16, 2013
How Location-Based Social Networks Are Changing the Game for Businesses

How Location-Based Social Networks Are Changing the Game for Businesses

BY Brian Honigman
New trends that are altering the way brick-and-mortar companies do business.
January 9, 2013
10 Online Marketing Trends for 2013

10 Online Marketing Trends for 2013

BY Joanna Lord
From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
January 3, 2013
5 Deadly Sins of SEO and Online Marketing

5 Deadly Sins of SEO and Online Marketing

BY Jayson DeMers
How to steer clear of the most fatal marketing mistakes.
January 2, 2013
Merry Christmas: Time to Snuggle Up with Facebook, Twitter

Merry Christmas: Time to Snuggle Up with Facebook, Twitter

BY Jim Joseph
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
December 24, 2012
5 Secrets to Producing Better Webinars

5 Secrets to Producing Better Webinars

BY Lewis Howes
If done well, webinars can drive sales and increase customer loyalty. Here's how to make yours stand out.
December 20, 2012
How Facebook's Updated 'Nearby' Tool Can Boost Your Business

How Facebook's Updated 'Nearby' Tool Can Boost Your Business

BY Rick Mulready
Here's what small businesses can do to ensure they're more easily discovered on the giant social network.
December 18, 2012
4 Ideas for Hosting Google+ Hangouts 'On Air'

4 Ideas for Hosting Google+ Hangouts 'On Air'

BY Brian Honigman
How to make the social network's video conferencing tool work for your business.
November 30, 2012
How to Get Your Money's Worth From Social Media Campaigns

How to Get Your Money's Worth From Social Media Campaigns

BY Jason Falls
In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
November 19, 2012
How to Get Started With Facebook Offers

How to Get Started With Facebook Offers

BY Brian Honigman
Here are five ways to make the most of Facebook's latest advertising opportunity for businesses.
November 15, 2012
Don't Forget 'Positioning' in Your Marketing

Don't Forget 'Positioning' in Your Marketing

BY Ilise Benun
A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
September 10, 2012
How 4 Small Businesses Are Winning on Pinterest

How 4 Small Businesses Are Winning on Pinterest

BY Jason Falls
The hot social network can help boost website traffic, sales and customer retention.
August 28, 2012
5 Tips for Making Your Website More Social

5 Tips for Making Your Website More Social

BY Joanna Lord
The right messages, distinctive content and incentives are key to 'social optimization.'
July 2, 2012
Do's and Don'ts of Securing a Domain Name

Do's and Don'ts of Securing a Domain Name

BY Jane Porter
Consider these six tips from small-business owners and experts before deciding on a website name.
March 31, 2011
About Building Your Online Presence
For today’s entrepreneurs, creating an online presence has never been more important. The digital marketing experts on our Team Digital will answer common questions and engage in debate about the best strategies when it comes to building an online reputation, marketing through social media and using mobile techniques to attract customers.