📺 Stream EntrepreneurTV for Free 📺

Both Men and Women are Equally Bad at Multitasking A new study debunks a popular stereotype

By Pooja Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media.

graphicstock

Contrary to the popular stereotype, women are not better multitaskers than men, confirms a study.

The study, "No sex difference in an everyday multitasking paradigm", which was published in the journal Psychological Research, was based on the results of a computerized meeting preparation task (CMPT), which required 82 males and 66 females in the 18-60 age group to prepare a room for a meeting and handle various tasks and distractors in the process. As part of the study, the participant group found themselves in a virtual 3D space, which included three rooms: a kitchen, storage space and a main area with tables and a projection screen.

The participants were asked to make the room ready for a meeting by placing chairs, pencils and drinks in the right location, while at the same time dealing with distractions such as a missing chair and a phone call, and to remember actions to be carried out in the future.

The results showed that none of the multitasking measures (accuracy, total time, total distance covered by the avatar, a prospective memory score, and a distractor management score) showed any sex differences, say the study researchers from the University of Bergen, University of Oslo in Norway, and the University of Liège in Belgium.

"The findings are in line with other studies that found no or only small gender differences in everyday multitasking abilities. However, there is still too little data available to conclude if, and in which multitasking paradigms, gender differences arise," explain the researchers.

They conclude by saying, despite bold claims that "All the available research agrees: men's brains are specialised. Compartmentalised. […] a man's brain is configured for one thing at a time […]" while "A woman's brain is configured for multitasking performance", the empirical evidence for a behavioural sex difference in multitasking is sparse and inconsistent, in particular, when it comes to serial multitasking abilities. The present study sought to add data to the discussion of whether the alleged female superiority exists by assessing males' and females' performance in an already established everyday situation multitasking paradigm. "Given the heterogeneous findings so far, we had no specific hypothesis as to whether a sex difference exists."

Pooja Singh

Former Features Editor, Entrepreneur Asia Pacific

 

A stickler for details, Pooja Singh likes telling people stories. She has previously worked with Mint-Hindustan Times, Down To Earth and Asian News International-Reuters. 

Social Media

The Next Big Thing on the Web: Sites Tailored for You

Dynamic website personalization is a powerful tool that can boost business.

Career

Why Entrepreneur Stands Against the PRO Act

The Protecting the Right to Organize Act could do lasting harm to the small-business and franchise community.

Collaboration

A 5-Step Business Approach to Dating

This effective marketing strategy will help you find your next romantic relationship.

Career

What Lawmakers Don't Understand About the PRO Act, According to Franchise Owners

Lawmakers are confused about what franchising is, and are threatening the whole business model with a bad bill, experts say.

Career

How the PRO Act Threatens High-Skill Careers

Lawmakers say the bill is about "gig workers," but in reality, it targets interpreters, translators, financial advisers, bookkeepers and more

Thought Leaders

Tony Robbins Reveals the Key to Making Coaching Work For You

No matter what industry, behind most successful entrepreneurs is at least one supportive figure in the form of a coach or mentor who pushed them to their limits.