📺 Stream EntrepreneurTV for Free 📺

Baby Care Brand SuperBottoms Announces Actor Alia Bhatt As Its Investor And Brand Ambassador SuperBottoms has also been leading the "Guilt Free Diapering" revolution in India – with the sole purpose of enabling parents to make the guilt-free diapering choice for their babies, and for the planet

By Teena Jose

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company handout

SuperBottoms, a sustainable baby and mom care brand, has onboarded Indian actor Alia Bhatt as its investor and brand ambassador. According to an official release, Alia Bhatt has invested an undisclosed amount in SuperBottoms.

"I believe in the power of a good story and the connection with SuperBottoms was instant. As a mother, I'm even more mindful that we owe our children a healthy planet and I'm so happy to partner with a fellow mom, whose vision of empowering conscious choices is aligned with my own. Their unique and innovative products prioritize safety and quality as much as sustainability, making it a truly guilt-free choice for all parents," Alia Bhatt commented on her new role.

The statement also added that SuperBottoms has been leading the "Guilt Free Diapering" revolution in India – with the sole purpose of enabling parents to make the guilt-free diapering choice for their babies, and for the planet. Powered by UNO, the 12HR Cloth Diaper, this mission presents Parents with the option to Ditch the Disposables – avoid plasticky diapers with harmful chemicals that are harsh on babies' skin and on the environment – and Choose the Goodness of safe and sustainable Cloth Diapers.

Welcoming Alia into the SuperBottoms family, Pallavi Utagi, founder and chief executive officer said, "We are on Cloud No.9 to have Alia – who herself is a prominent voice championing conscious living – getting onboard our journey. We could not have imagined a better Brand Ambassador for SuperBottoms than Alia – who not only shares our vision & values, but also personally trusts the brand for her baby. With her trust, love & support, we can see our vision turn into reality soon – where every household in the country will be able to forever bid goodbye to the menace of plastic disposables."

Founded in 2018 by Pallavi Utagi, SuperBottoms is a sustainable brand of reusable cloth diapers and baby products focused on awareness and increased adoption of reusable cloth diapers in India besides the daily needs of babies and toddlers.

Teena Jose

News Desk Reporter with Entrepreneur India

Teena is a post graduate in financial journalism. She has an avid interest in content creation, digital media and fashion.
Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Science & Technology

Service as a Strategy — How to Build a Sustainable, Future-Ready Tech Business

The benefits of transitioning from traditional SaaS models to service-based models — and how to do it successfully.

Business News

Samsung's New Ad Pokes Fun at Apple's Controversial 'Crush' Ad

Creative universes overlap in a new ad from Samsung.

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.