📺 Stream EntrepreneurTV for Free 📺

The Creative influencer: Krutika aka themermaidscales Krutika kickstarted her career on TikTok where she began the process to make people extol for her work. Anime, Kpop, Make-up, and everything "The Mermaid Scales" wants to express was adored.

By Punita Sabharwal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Krutika aka themermaidscales

When you stumble upon Krutika's work, you can't help but be awe-struck by how she expresses herself through her content. Genz's most loved and relatable content creator has swept the floor with her charismatic aura all while being very serious when she exclaims "Tell your dog I said hi".

Krutika kickstarted her career on TikTok where she began the process to make people extol for her work. Anime, Kpop, Make-up, and everything "The Mermaid Scales" wants to express was adored. Her aesthetics were loved across the globe, Themermaidsc ales now has a whopping 7.2M followers on Instagram and an Army of 8.16M on YouTube.

Talking about how it all began, she says, "Well, I've just started taking outfit pictures. If I had to explain to my 10-year-old self what I'm doing right now, she would have no idea, but I think she would like it. Everyone might think my username comes from a special story, that I love water, or see myself as a water baby. But the truth is, it's a name I chose randomly without any specific meaning behind it."

To her, ideas come flowing at night or when she finds herself in a relatable situation. Then, she switch to a third-person view and turn them into videos. Her content can be best defined as entertainment or skit videos. Talking about her aim she says, "When I started making content and reading how others felt about it, I had only one goal—to make people happy. I make sure to influence others positively and shed light on important issues through what I do best, which is making skits."

Punita Sabharwal

Entrepreneur Staff

Managing Editor, Entrepreneur India

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Science & Technology

Service as a Strategy — How to Build a Sustainable, Future-Ready Tech Business

The benefits of transitioning from traditional SaaS models to service-based models — and how to do it successfully.

Business News

Samsung's New Ad Pokes Fun at Apple's Controversial 'Crush' Ad

Creative universes overlap in a new ad from Samsung.

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.