📺 Stream EntrepreneurTV for Free 📺

COVID-19 Boosted the Era Of Digital Tech: Microsoft CEO Satya Nadella Digital technology has become a lot more enveloping beyond industries during the pandemic, he said

By Prabhjeet Bhatla

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Twitter/Satya Nadella

Seattle-based Microsoft's chief executive officer Satya Nadella said the pace of adoption of digital technology has grown considerably amid the pandemic and has at present become the nucleus to both resilience and business stability efforts of enterprises.

Digital technology is also transporting to the next level of productivity gains and driving efficiencies crosswise industries, Nadella said while speaking at a TiEcon Delhi-NCR event.

"It's not about the tech industry in its narrow sense, its digital tech becoming much more pervasive across all industries and entrepreneurial activity getting that amplification because of software and digital tech," stated Nadella while talking to Flipkart group chief executive officer Kalyan Krishnamurthy.

He cited industries such as retail, healthcare, and manufacturing that have leveraged digital technology to reach customers amid the pandemic that enforced people to uphold social distancing.

"Digital technology is becoming core to both how we think about resilience and business continuity as well as bringing about that next level productivity change and gain efficiencies across the industry," Nadella said referring to industries such as healthcare, retail, and e-commerce.

Krishnamurthy foregrounded how the lockdown from early 2020 thronged momentous changes in consumer behavior, which in turn, altered the route of many establishments.

Krishnamurthy pointed out that the Walmart-owned company focused on accelerating innovation to meet the increasing needs of consumers through multilingual interfaces, digital payments, voice-enabled search, and other solutions.

"It's a very exciting time to see the level of ambition of the entrepreneurs and startups and the transformation they are bringing about in the broader economy and society at scale. Our mission is to be the platform provider, the tool provider. We have the most differentiated, the broadest platform from business applications to cloud and edge infrastructure. We are seeing that broadly getting used to transforming society," he explained.

"E-commerce helped keep consumption, manufacturing, and distribution alive by preventing the economy from shutting down completely and all of this was possible only through technology," he concluded.

Prabhjeet Bhatla

Former Staff

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Collaboration

5 Ways Solopreneurs Can Scale Their Business Through Collaboration

Our culture loves to perpetuate the myth that entrepreneurs must go it alone. But for many, the path to success is found in collaboration.

Science & Technology

Service as a Strategy — How to Build a Sustainable, Future-Ready Tech Business

The benefits of transitioning from traditional SaaS models to service-based models — and how to do it successfully.

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.