Ending Soon! Save 33% on All Access

The Executive Selection: Golden Concept Launched by Puia Shamsossadati in 2015, Golden Concept produces industrial, versatile, and iconic cases that will get your Apple Watch to fit in with your personal sense of style without compromise.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Golden Concept

Love your Apple Watch, but wish it'd looked, well, more stylish? Then say hello to Golden Concept, the brand that will give your Apple Watch the oomph you want for it.

Launched by Puia Shamsossadati in 2015, Golden Concept produces industrial, versatile, and iconic cases that will get your Apple Watch to fit in with your personal sense of style without compromise. Inspired by Swiss horology brands, its newest collection offers timeless, vibrant cases that feature natural colors and distinct designs.

From screws that resemble a bezel in a traditional Swiss watch, to cases that are beveled at the corners, it's details such as these that will allow you to mesh Apple's tech with the elegance that is characteristic of a more traditional timepiece.

With a range of designs and color palettes, there's a wide selection to choose from, which will leave you feeling spoilt for choice too.

Related: The Executive Selection: Perpétuel

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

Marketing

9 Ways Memes Can Rev Up Your Business Marketing

Memes are here to stay. Brands are growing engagement with well-timed meme-marketing strategies.

Leadership

How to Break Free From the Cycle of Overthinking and Master Your Mind

Discover the true cost of negative thought loops — and practical strategies for nipping rumination in the bud.

Starting a Business

A Simple 6-Step Process to Starting a Small Business

It can be easier than you think if you break it down in small steps.