Ending Soon! Save 33% on All Access

Screening Rants: This Norwegian Site Requires You To Pass A Quiz Before Commenting On Articles Even as journalists all over the world dread the arrival of robotic journalists and algorithms capable of taking over their jobs, reading the comments section on their articles is a job that most writers would gladly outsource.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shutterstock.com

Even as journalists all over the world dread the arrival of robots and algorithms capable of taking over their jobs, reviewing the comments section on their articles is a task that most writers would gladly outsource, considering the toxicity and "trolling" that's often seen. Derived from a term that originally referred to a method of fishing, internet "trolls" are today one of the key reasons we see comments section escalating into hate rants. While a few online publishers such as The Verge, Recode, and Reuters decided to tackle this by doing away with the comments space, NRKbeta, the tech arm of Norwegian broadcaster NRK counts such interactive platforms as vital to reader engagement, and hence has came up with a novel way to fight trolls. As per a NiemanLab report, NRKbeta has introduced a feature (on some of its stories), by which potential commenters are required to answer three questions about the article before they're allowed to post a comment. Developed by NRKbeta developer Henrik Lied in the form of a WordPress plug-in with questions randomized for each user, the quiz comprises of fairly basic, multiple-choice questions, and is said to be in early stages of experimentation.

Speaking to NiemanLab, NRKbeta journalist Ståle Grut says, "We thought we should do our part to try and make sure that people are on the same page before they comment. If everyone can agree that this is what the article says, then they have a much better basis for commenting on it." In the same chat, editor Marius Arnesen says that spending the few extra seconds to understand the story, and think about what they are posting does make the difference. "If you spend 15 seconds on it, those are maybe 15 seconds that take the edge off the rant mode when people are commenting," he says. The Norwegian media organization decided to structure the tool as a quiz to ensure that commenters were all on "common ground" getting into the discussion, and to keep the interactions all on topic, thereby attempting to keep away the personal attacks and rants.

With the current information overload, media companies globally continue to think of ways to stay clear of abuse and maintain civility in user engagements. Just last month, Mashable reported tech giant Google achieving a breakthrough in this area with the release of a tool Perspective API, which uses machine learning to assess the impact a comment might have on a conversation, and assigns score based on how "toxic" the posts are. Commenters and moderators can then use this score for real-time feedback on the nature of interactions. Similarly, there's also the Coral Project, a joint initiative by The New York Times, The Washington Post, Mozilla Foundation, and Knight Foundation, that is working on creating open-source tools with the aim of using technology to improve interactions online, and ensuring that voicing one's opinion is not an unpleasant experience.

Related: Entertainment + Engagement: The Key To Getting An Audience On Mobile

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

Gateway To Growth: Here's How Saudi Arabia-Based Tamam Is Reshaping The Kingdom's Micro-Financing Landscape

A look at how the first fintech company in KSA to receive a license for consumer micro-financing from the Saudi Central Bank is ensuring that diverse populations receive financial services on an equal footing.

Entrepreneurs

2023, The Year That Was: Shafeena Yusuf Ali, Founder And Executive Director, Rizq Art Initiative

With Ali acting as its Executive Director, Rizq, located in Abu Dhabi's Al Reem Island, has been billed as an "independent, forward-thinking, and inclusive" artistic space that will focus on championing art and artists from the Global South.

Green Entrepreneur®

What Is Sustainable Farming and Agriculture?

Sustainable farming is the way of the future for agriculture. Discover what sustainable farming and agriculture are in this detailed guide.

Devices

7 Steps to Hiring the Perfect Mobile App Developer

Finding someone who understands your vision and knows how to execute it is not easy. Here are seven ways to be sure you're choosing the right person.