Ending Soon! Save 33% on All Access

Towards A More Inclusive Society: Canadian University Dubai Students Develop Efhamni, An Emirati Sign Language App The team designed a mobile application Efhamni (Arabic for "Understand Me"), which teaches Emirati sign language.

By Sindhu Hariharan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Canadian University Dubai
The Efhamni App team

After attending a conference hosted by the UAE Deaf Association where they were exposed to members' challenges such as access to education and employment opportunities, a group of students from the Canadian University of Dubai decided to make use of technology for social good. They put their plans in motion by participating in the Ripples of Happiness (ROH) program in January 2016, following which the team designed a mobile application Efhamni (Arabic for "Understand Me"), which teaches Emirati sign language. Nérimel Bessa, co-founder, Efhamni, says the app was created with the intention to promote a more inclusive society. "Emirati sign language is only five years old, and there are only two institutions that are teaching the language," Bessa says. "Consequently, there are few people who have mastered the language, and this limits communication, education and employment opportunities for the deaf."

Hailing from different countries and different majors in the University, the 17-member Efhamni team counts diversity as their strength and hopes to make communication less burdensome for the deaf community by hosting video lessons of Emirati sign language with Arabic and English subtitles. Interestingly, the videos feature Emirati sign language specialists, who possess hearing difficulties themselves, who teach the signals for words and sentences. As an additional feature, English speakers can also learn to pronounce Arabic words as one can also hear the word in Arabic. Supported by mentors from the University and outside, and with AED 1,800 handed to them by Injaz UAE and The Coca Cola Foundation during the ROH program, the team was able to come up with a working design in just six weeks and also came in second place at the challenge, winning US$7,000 in grants to grow the company.

Image credit: Canadian University Dubai.

The student team has been able to record 30 videos so far and with 70+ downloads from across Egypt, Oman, Germany, US, France, and Saudi Arabia, the app, available on iOS and Android, has gained over 1,600 followers across their social media channels and has "made impressions" on over 10,000 Twitter users. "Before we started this project, we imagined the UAE as the only area that could benefit from this project," Bessa explains. "Now we realize the possibility of improving the communities in all Arabic speaking countries. This way we hope to transform the lives of 11.2 million deaf people in all Arabic speaking countries, the same way we are transforming our community here in the UAE." With the determination to take Efhamni beyond a college project, the team is keen to improve features by working closely with sign language specialists and linguists and also focus on getting their message across far and wide, through marketing efforts.

Related: Road Safety App By NYUAD Students Wins Top Honors At World Government Summit

Sindhu Hariharan

Former Features Editor, Entrepreneur Middle East

Sindhu Hariharan is the Features Editor at Entrepreneur Middle East.  She is a financial consultant turned business journalist with a FOMO when it comes to everything technology.

Business News

TikTok Reportedly Laid Off a 'Large Percentage' of Employees as the App's Fate in the U.S. Remains Unclear

Laid-off TikTok employees were notified Wednesday night through Thursday morning.

Leadership

How to Break Free From the Cycle of Overthinking and Master Your Mind

Discover the true cost of negative thought loops — and practical strategies for nipping rumination in the bud.

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

Growing a Business

Don't Play Catch-up With Your Competition — Use These 3 Essential Technologies to Power Up Your Small Business

Here are three technologies for you to embrace in your business for faster growth and higher success.

Marketing

9 Ways Memes Can Rev Up Your Business Marketing

Memes are here to stay. Brands are growing engagement with well-timed meme-marketing strategies.