Ending Soon! Save 33% on All Access

This Ex-Google Employee is Restoring India's Freshwater Bodies Scientifically Arun Krishnamurthy-led Environmental Foundation of India has cleaned 93 freshwater bodies across 14 Indian states

By Aastha Singal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Arun Krishnamurthy

The constant human intervention with the freshwater ecosystems has contaminated water bodies, making them unfit to be used by humans or even animals. While the society mostly show apathy towards the issue, environmentalists often come forward to raise their voices.

One such effort is being made by Arun Krishnamurthy who left his well-paying job at Google and followed his passion to start the Environmental Foundation of India (EFI) in 2007. "I grew up in suburban Chennai next to a pond and a lake. If something really close to your heart from childhood is getting ruined, you'd obviously want to do something about it," he explained the reason for his choice of career.

Even while working at Google, he was running various environmental drives but decided to take it up as a full-time work. Since the launch of his foundation, Krishnamurthy claims to have cleaned 93 freshwater bodies across 14 states in the country till date.

Restoring Freshwater Bodies

As per estimates, only 0.3 per cent of the earth's freshwater--found either on the surface or inside--can be consumed, and even this resource is at the risk of becoming unusable. Krishnamurthy said it is important to conserve and protect freshwater bodies to overcome water shortages such as the one which jolted the metro city of Chennai.

Cleaning a water body is a long procedure and the time taken to clean one lake or pond depends on various factors. To top it, according to him, restoration of water bodies is guided by various political, demographic and economic complications due to which devising scientific roadmaps are important and his foundation focuses on that aspect.

Factors Associated for Scientific Restoration

Explaining how EFI restores freshwater bodies, Krishnamurthy stated, "For restoring water bodies scientifically, we look at the source of pollution and the impact first." Other factors taken into consideration include the condition of the water and the kind of abuse the water bodies have been exposed to, following which EFI forms a customized solution for the restoration process.

Water bodies, especially in the middle of cities, are undergoing severe abuse. Among the most difficult projects EFI has taken up include Madhavaram Lake in Chennai, Kapra Lake in Hyderabad, Hebbal Lake in Bangalore, Karimadom Colony Pond-Veli Lake in Trivandrum and Sanjay Lake at Trilokpuri in Delhi.

"Despite being in the focus, we have not been able to protect these water bodies because of vested interests. There are people who want to grab land or dump things, among other motives. There are multiple challenges. We have to go to courts and seek government permission," he stated.

Stakeholders Involved

Given the government is the owner of all water bodies, one cannot work on these sites without permission. While the government is sensitive to the idea of water body restoration, not all stakeholders believe that revival of these bodies can be done through community foundations.

"We submit a detailed project report which when approved by the authorities is executed by us on field with funding from our CSR (corporate social responsibility) partners. We do not take government money for our projects. We only avail permissions for the work to be executed," Krishnamurthy explained.

Being a not-for-profit organization, EFI depends on CSR funds to make payments for machinery, tools, labour, 13 full-time staffers, interns and part-timers associated with the restoration drives. "Industries and corporates look for projects which they can support," Krishnamurthy stated.

EFI approaches these companies and convinces them to invest in restoration efforts. "With genuine efforts, clear financial records, law-abiding track record and science-based, logic-centred professional proposal, we have been able to convince companies to fund our projects," he added.

Since the issue of water conservation is close to his heart, Krishnamurthy has made a YouTube series called Hydrostan to narrate the history of lakes and their stories.

Aastha Singal

Entrepreneur Staff

Former Features Writer

A business journalist looking to find happiness in the world of startups, investments, MSMEs and more. Officially started her career as a news reporter for News World India, Aastha had short stints with NDTV and NewsX. A true optimist seeking to make a difference, she is a comic junkie who'd rather watch a typical Bollywood masala than a Hollywood blockbuster. 

Business News

Elvis Presley's Granddaughter Fights Graceland Foreclosure, Calls Paperwork 'Forgeries'

The 13.8-acre estate was scheduled to be sold in a public foreclosure auction on Thursday. Presley's granddaughter and heir, Riley Keough, is fighting to save Graceland in court.

Business News

Target Is Lowering Prices on Thousands of Items — Here's Where You Can Expect to Save

The news was announced ahead of Target's Q1 2024 earnings call, expected to occur Wednesday at 10 a.m. EST.

Business News

Now that OpenAI's Superalignment Team Has Been Disbanded, Who's Preventing AI from Going Rogue?

We spoke to an AI expert who says safety and innovation are not separate things that must be balanced; they go hand in hand.

Franchise

Know The Franchise Ownership Costs Before You Leap

From initial investments to royalty fees to legal costs, take stock of these numbers before it's too late.

Franchise

What Franchising Can Teach The NFL About The Impact of Private Equity

The NFL is smart to take a thoughtful approach before approving institutional capital's investment in teams.

Business News

Scarlett Johansson 'Shocked' That OpenAI Used a Voice 'So Eerily Similar' to Hers After Already Telling the Company 'No'

Johansson asked OpenAI how they created the AI voice that her "closest friends and news outlets could not tell the difference."