Get All Access for $5/mo

4 Points You Must Keep in Mind While Designing Your Marketing Strategy Stay tuned to get every day updates in 60 seconds

By Aastha Singal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Marketing strategy of any brand determines its prospective business growth. Here are 4 points you must keep in mind while designing yours:

Target Audience

The first thing is to decide who do you exactly want to reach out to. The target can be as broad or as narrow, but it should define your preferred clientele fairly well.

Audience's Need

What is it that your audience cares about? Focus your strategy around things that will best appeal to those within your key demographic.

Audience's Emotion

Strike the cord. Treat your brand story as an actual story to draw in the audience like an author would draw his readers.

Learn from Experience

A good marketers learns more from his failures that his successes. Find out what really worked for you and what didn't to draw in even more of your target audience.

Here's the "news that entrepreneurs can use". Know what's trending in the Indian business world in 60 seconds.

Aastha Singal

Entrepreneur Staff

Former Features Writer

A business journalist looking to find happiness in the world of startups, investments, MSMEs and more. Officially started her career as a news reporter for News World India, Aastha had short stints with NDTV and NewsX. A true optimist seeking to make a difference, she is a comic junkie who'd rather watch a typical Bollywood masala than a Hollywood blockbuster. 

Thought Leaders

How Leaders Can Create a Resilient Workforce and Support Employee Mental Health Challenges

Are you prepared to support the mental wellness of the incoming workforce?

Employee Experience & Recruiting

Knowledge Based 9-5 Jobs Will Slowly Become Obsolete. This Is How To Prepare.

Both businesses and independent workers should prepare for this changing worker environment.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Franchise

Arby's Launched a Burger-Shaped Golf Driver for Father's Day — Here's How to Get One

This is the latest in a line of creative marketing campaigns from the brand.

Growth Strategies

Global Energy Investment Set To Exceed USD 3 Trillion First Time In 2024

In 2023, each dollar invested in wind and solar PV yielded 2.5 times more energy output than a dollar spent on the same technologies a decade prior: IEA Report

Devices

A Drone Business Starts with $40 off This Beginner-Friendly 4K Drone

Through June 9, you can get this 4K dual-camera drone for just $69.97.