Ending Soon! Save 33% on All Access

A Touch-Sensitive Jacket That can Control Smartphones! A garment that lets users interact with their smartphones by swiping the garment in numerous ways.

By Amrit Mann

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

We live in a world where new concepts, products are being launched, literally by the second. Taking innovation in wearable tech to a whole new tangent are Google and denim jeans company Levi's. Weaving innovation into fabric, the duo has collaborated to create the Levi's Commuter Trucker Jacket, a garment that lets users interact with their smartphones by swiping the garment in numerous ways. Powered by Google's Project Jacquard technology, a touchsensitive fabric will be woven into regular clothing, allowing it to be used as a trackpad. It has essentially been made to prevent commuters to fiddle with their phones while travelling. The project hopes to explore the possibility of transforming everyday objects into interactive surfaces.

How it Works!

The waterproof jacket comes with a detachable electronic smart tag that is placed at the cuff of the left sleeve, held in place by a button loop. The unit contains the battery to charge everything, bluetooth transmitter, a vibrating motor and an LED. The smart tag activates a wireless connection between the garment and a smartphone. The touch area around the cuffs is visible with some threads and not big ugly wires. With customized connectivity, the jacket is believed to serve as a copilot. Rugged yet durable, the jacket is connected with the smartphone with an app over Bluetooth. In its current form, the jacket can be used to react to text messages, phone calls and control Google Maps and Play Music.

Wash it, Wear it!

The makers claim that the garment can be washed like any other cloth. When one wishes to wash the jacket, only the detachable electronic smart tag attached at the cuffs need to be removed. The jacket will make its way to Levi's stores and levi.com in 2017 spring.

(Originally published in Entrepreneur magazine's June 2016 edition)

Amrit Mann

Former Staff

Senior Corresspondent at Entrepreneur India
Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

News and Trends

CoverSure and CirclePe Raise Early-Stage Funding

Here are the Indian startups that announced early-stage funding rounds.

News and Trends

Remembering the Ice Cream Man: Raghunandan Srinivas Kamath

In 1984, he opened his first Naturals Ice Cream store in Mumbai's Juhu with just four staff and 10 flavors

Entrepreneurs

The Hosted Home Providers: The Quorum

Today, The Quorum is available in Gurugram, Mumbai, and Hyderabad.

News and Trends

KITES Senior Care and Columbia Pacific Communities Plan Merger to Revolutionise Senior Care in India

CPC and the Bengaluru-based elderly care startup will invest in expanding capacity, aiming to add approximately 2,000 more senior living and assisted living units over the next 2 years.

Business Culture

How To Keep an Entrepreneurial Spirit Alive in Your Small Business

These three tips will help you keep the spark for entrepreneurship that leads to long-term business success