Ending Soon! Save 33% on All Access

Optimising Performance If you need a razor-sharp eye for detail and the ability to unlock value, bring a Conductor on board.

By Carl Bates

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur South Africa, an international franchise of Entrepreneur Media.

Bigstock

The Conductor epitomises tempering natural energy and the ability to unlock value through a refining eye, razor-sharp detail, cutting through the noise and identifying risk with a factual and data-based perspective. Just as a "master blade' is refined through the repeated application of heating and cooling, so too does the Conductor refine and sharpen the organisational sword.

Balancing head and heart

A Conductor is a person who, just like the conductor of an orchestra, uses their focused and efficient energy to direct the singular instruments of the orchestra into a unified and optimised collective. With the wave of a baton, the conductor keeps the whole orchestra in rhythm and in tune.

So, too, does a Conductor excel at making sure a process or function runs optimally and efficiently, which may include ensuring that a business unit or company delivers the expected return from its assets. With a natural affinity for analysis and data, a Conductor finds meaningful insights through information and analysis. Indeed, they revel in solving problems through logic and fact.

Conductors are driven by the need for predictability and routine, and they will seek out environments where there are known outcomes and stable resources upon which they can rely.

For a Conductor, the ability to swing that proverbial conductor's baton and take control of the environment, its role players and outcomes, will energise their motivation and accelerate value creation. Indeed, they derive great pleasure out of "getting the ducks in a row' and creating order out of chaos.

Conductors who have learnt to maximise their natural energy, understand the value they create in any team through the non-emotional and factual view of the world that they hold. Yet they also recognise their main challenge — appreciating the value and dynamics of people — and therefore learn to find the critical balance point between head and heart.

On Board: The Conductor Contribution

A Conductor director brings to the board the contribution of analysis, performance metrics and refinement. They will see patterns and problem areas in the data and financial reports almost as if by magic. When a Conductor sees numbers, an intricate story jumps out at them. The numbers speak; and the Conductors listen. A Conductor director will also be highly focused on the metrics used to assess whether the business is functioning at its peak. Operational efficiency problems would attract their attention as well as a poor or decreasing return on assets and project investments.

In a boardroom, Conductor directors tend to keep coming back to data, research and analytical reference points. They want to see the evidence that decisions made will be sound and deliver the desired returns. High activating directors may become frustrated that their visionary ideas are met with such scepticism, yet unlocking the value of data-centred thinking can support those great ideas to come to life and thrive.

A Conductor director who struggles to maximise their natural energy is one who fails to realise that asking the analysis and "how' questions has a time and place. Hammering the creative process with "yes, buts' can unravel innovation and agility. Being efficient at a board level can also inhibit deep and meaningful debate.

Conductor directors should be careful not to focus so much on numbers, return and optimisation that they fail to appreciate the real driver of high growth — people.

The Refining Eye

The Conductor's contribution to a board will ensure that the organisation is streamlined and optimised for performance. They are ideal for manufacturing and large-scale process environments or where massive value can be unlocked through financial process improvement. Their razor-sharp and factual approach can bring focus, discipline and order, along with the harmony of synchronised effort directed with purpose.

Carl Bates

Founder: Sirdar Group

High-performance business guru, Carl Bates, is a global entrepreneur, speaker, author, mentor and director who is currently based in South Africa. His expert advice focuses on building and growing top-performing businesses. He is the founder of sirdargroup.com.
Business Culture

How To Keep an Entrepreneurial Spirit Alive in Your Small Business

These three tips will help you keep the spark for entrepreneurship that leads to long-term business success

Side Hustle

This Young Professional Left Her Job in Finance After Her Remote Side Hustle Took Off and Made $65,000: 'My Idea Solves a Universal Problem'

Ruta Drungilaite got creative during the pandemic lockdowns — and stumbled upon a lucrative business opportunity.

Leadership

Female CEO Shares Her Experience Leading an AI Company

Kerry Goyette blazed a trail by leveraging her behavioral scientist roots to reimagine a new use for AI.

Women Entrepreneur®

How Stacey Brewer Raised R200 million in Funding to Build Spark Schools

SPARK Schools is a disruptive educational business model that has garnered so much investor interest, its founder, Stacey Brewer, has secured R200 million in funding. Here's how she's turning a traditional, entrenched industry on its head to solve real problems and bring about systemic change.

Finance

The Truth About Venture Capital Funding

Before you plough hundreds of hours into securing your dream investor, consider if VC funding is the best fit for your business.

Thought Leaders

3 Ways Women Founders Can Leverage Their Value on Women's Equality Day — and Beyond

Women founders lead in different ways than their male counterparts and data is showing how beneficial that is. This article covers three things for women entrepreneurs to keep in mind throughout their journey.