This restaurant gained viral fame for offering an overly honest menu
Marketing viral

This restaurant gained viral fame for offering an overly honest menu

A Chinese restaurant owner wrote his own reviews of every item on the menu, and the result is just great.

Latest

Inspiration

4 Things Entrepreneurs Can Learn From Mike Tyson

Beatitudes brought to you by the brainiac in black shorts.

Avoid the Costly Mistake of Assembling the Wrong Leadership Team

Make the leadership team transition from founder-led to a seasoned mix of diverse professionals.
Selling a Business

10 Reasons Deals Collapse

Even when a small business owner wants to sell their business, it's hard for them to let go of their baby.
Social Media

How Can I Sell Directly From a Live Stream? Facebook Live Shopping Makes It Easy.

Build brand awareness and increase sales via the popular social media channel. 

Webinars & Events

Spotlight Webinar

How to Safely Reopen Offices & Manage a Hybrid Workforce

Join Envoy CEO as he discusses reinventing your business in order to survive a badly-affected market segment and how to safely welcome workers back to the office.
Date:Feb 02 Time:3:00 PM EST
Learn More
Market Data by TradingView

News & Trends

Actions

Miniso is Listed On BIVA and Opens to Investors

The shares of the Japanese retail chain will be sold in dollars and will be traded as MNSO N.
Trademarks

Club América Presents Its New Nike Shirt, but Adidas Sneaks Into the Conversation

The football team presented their new uniforms and social networks did not forgive their "mistake."
News

Virgin Orbit Successfully Launches a Rocket Into Space Using Its Boeing 747

For a long time, Virgin has been working on its Virgin Orbit project, which for the first time has managed to get into orbit from an airplane.

Franchise

Latest Franchise Articles

Retail

Subway will sell its products in supermarkets

Subway announced a partnership with the Broad Street Licensing Group (BSLG) to create licensed products.
Franchise 500

#1 on the Franchise 500: Taco Bell Makes Winning Look Fun!

America's top franchise endured years of falling sales without ever letting the struggle show, and the effort paid off. With its 11th top-10 finish, the master of hype finally scores the #1 spot.
Franchise 500

Franchise 500: Our Definitive Ranking of 2021's Strongest Franchises

Get to know the year's top trends and toughest brands, and explore what might be your best franchise opportunity.

Elevator Pitch

Elevator Pitch Ep. 8: 'Imagine If Jimi Hendrix and Beethoven Got Together for an Epic Jam'

This episode of our weekly pitch show features guitarists, dentists and deals.

Elevator Pitch Ep. 6: 'Is Ryan Reynolds One of Our Co-Founders?'

Will anyone earn an investment for their business on this episode of our weekly pitch show?

Elevator Pitch Ep. 7: Would You Accept This Last-Second Offer?

This week's episode of our pitch show only features entrepreneurs from the great state of Michigan.

Elevator Pitch Ep. 5: 'This Has Never Happened in the History of Elevator Pitch'

This female-focused episode of our weekly pitch show features fascinating ideas and investments from successful women in industries like mental wellness, medicine and fashion.
By Nadine Greiner, Ph.D.
How To Lead in Business and in Life
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Featured Contributors

Susan Gunelius

Susan Gunelius

Marketing, Branding, Copywriting, Email and Social Media Expert
Alp Mimaroglu

Alp Mimaroglu

Demand Generation and Marketing Technology Expert

In This Issue

Edition: December 2020

Featured Story


How Zoom Won 2020 by Meeting a Surge of Demand

CEO Eric Yuan never expected the business tool to become a social lifeline. But by focusing on fundamentals, the brand rose to the occasion.

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Other Stories


The Challenges of 2020 Will Make You a Better Entrepreneur

The Challenges of 2020 Will Make You a Better Entrepreneur

It's been a hard year. But also a good year. Why? Because we were forced to make change.

He Asked His Team How to Avoid Layoffs. Their Response Thrilled Him.

He Asked His Team How to Avoid Layoffs. Their Response Thrilled Him.

Before making a tough decision that impacts your team's future, Gravity Payments CEO Dan Price has a simple suggestion: Ask them for advice. It worked for him.

How Sundial Brands Built an Authentic Social Mission

How Sundial Brands Built an Authentic Social Mission

Community Engagement is about more than just social media interactions. Cara Sabin, CEO of Sundial Brands, offers advice on being relevant today - and tomorrow.