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Ready for Anything

5 Ways To Get Prospective Customers to Choose You

Image credit: Alfonsina Blyde | Flickr
Guest Writer
Author and Co-founder of Authority Alchemy

In the world of business marketing, the strategic focus has slowly shifted from seeking potential clients to making them want to come to you.

In other words, you as a business owner can finally forgo the drudgery of always having to jump through hoops to gain a client and instead focus on making your customers want to come to you.

To learn how to utilize this marketing strategy, read the helpful tips listed below:

1. Don’t target everyone.

Admittedly, it does seem counterproductive to minimize your potential client base when attempting to grow your business.However, often catering to a niche client base will help you succeed in your efforts to grow your business, not the reverse.

Related: How to Pick the 'Right' Clients and Stand Out Among the Competition

After all, you can’t please everyone and people love specific personalized solutions for their problems.. By selecting a niche group within your broad business arena, you can market more specifically and offer products or services for specific needs.

A good example is Richard Simmons. He is known as exercise expert who focuses on a niche market: overweight people who would otherwise avoid working out. In so doing, Simmons has become a huge success.

2. Make your marketing entertaining.  

While you want prospects to attain information about your business, product or service after watching the ad, you also want your marketing campaign to be memorable, funny and worth sharing. Otherwise, it will likely be forgotten.

3. Provide free resources.

If you as a business owner and solve a client’s problem for free, you will have succeeded where 99.9 percent of others have failed.

Related: 5 Ways to Get Your First Customer

By offering a tip or helping a client pro bono, you are building repoire with them which could lead to business down the line. This can help gain credibility, trust and create an image of yourself as an expert in your field.

4. Use authority positioning.

Authority positioning means that you are seen as an expert in your chosen field. To communicate your trustworthiness to your clients, try the following strategies:

5. Create a strong digital profile.

Having a polished digital profile is an important step in getting prospects to come to you. 

Why is this so important?

Related: Capturing Repeat Customers Is the Magic of Growth Hacking