X

Cookie Policy

I understand that the data I am submitting will be used to provide me with the above-described products and/or services and communications in connection therewith.

User Experience

4 Ways to Make Your Business Website More User-Friendly

Shoot for function, not fashion.
Image credit: portishead1 | Getty Images
Guest Writer
CEO of Sourcify

Gone are the days when businesses just used websites to share information and promote their products. Now, businesses use websites to provide an ultimate customer experience and increase traffic conversion in the process. In order to give your customers the best experience, you have to make your website as engaging as possible. 

Maybe the most important aspect of that experience is speed -- no one wants to look at a page that takes five minutes to load, even if it's beautifully designed. Sometimes, the structural design of the website determines the loading speed of the website. Before you make some arrangements in the coding of your website, though, you must first test its speed to know what needs to be changed. Pingdom is a great tool to check how fast the loading time of your website is, and programs like Bitcatcha let you monitor your web hosting performance. There are even some programs that pinpoint which parts of your website are slowing things down.

Basically, a website’s speed can be attributed to the coding, the server and the storage place of the codes. Now that we know more about speeding up a website, let’s look into three simple steps that will help you make your website faster and easier to use:

1. Simple, functional design

Right now, the trend for websites is to use simple imagery with little text because that’s what attracts people. Also, most modern websites keep all information on just one webpage (in other words, the website doesn’t have to redirect from one page to another). Javascript is usually used in order to achieve this feature. The good thing about doing this is that it engages your user and also minimizes loading times.

Related: Six Ways to Create a Memorable Customer Experience

2. Compress your code

Another way to help speed up your website is to compress your codes. You can do so by downloading a zipping software like Gzip to mash all your files together in order to lessen the HTTP responses that your coding would need to do. Having more HTTP responses to the server would slow down the website because it fills up the server with more traffic. Lessening the traffic speeds up the website as a whole.

Related: 5 Things That Belong on the Front Page of Your Website

3. Use a content delivery network (CDN) to enable content caching

CDN is a tool that can store your website’s data and blast it to different servers around the world. For example, if you live in California and you have some visitors in Asia and Europe, the CDN will cache all your website’s data and distribute them to Asia and Europe servers to speed up their user experience. By doing this, your visitors in Europe and Asia won’t have to request access from the main US server in order to access the site as this adds to the loading time. A good CDN is said to increese site speed by 50 percent and reduce bandwidth by 70 percent.

Related: 10 Questions to Ask When Hiring a Webmaster

4. Make it easy on users

Here are a few basics:

Those are some tips to use when trying to enhance the UX of the website visitor. Staying ahead of competitors is all about user experience because there are so many other websites out there for potential customers to see. Yours has to stand out by affording customers the flexibility and ease they want.