X

Cookie Policy

I understand that the data I am submitting will be used to provide me with the above-described products and/or services and communications in connection therewith.

Technology

Inside the Subtle Marketing Shift That Changed Roomba's Fortunes

How lowering expectations and downplaying its own technology helped a cutting-edge company reach a whole new customer.
Image credit: iRobot
Entrepreneur Staff
Executive Editor

This story appears in the July 2017 issue of . Subscribe »