What should my business proposal say?

Guest Writer
min read
Opinions expressed by Entrepreneur contributors are their own.
Starting a business is a great step.

And putting together a proposal is obviously about bringing together ideas, people and capital.

The proposal should sell your business idea to a potential investor from all three areas. The idea, why it's a great one, including needs to how you will deliver. The people and why an investor would back you and your team. And the money, how are you going to give the investors/bankers a return.

A great book on this is by Keith Cunnigham called Keys to the Vault.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur