Marketing

Should someone with a part-time home business put a sign in their lawn?

My sister and I started a part-time administrative support business. We also have full-time jobs. Should we put a sign in our yard letting people know of our business? The only negative would be that no one would be home during the week. However, a sign is one of the most effective advertising methods. So far we've developed a website, posted flyers and business cards at libraries and local businesses and placed newspaper ads. I think the sign could help us attract more clients.
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Opinions expressed by Entrepreneur contributors are their own.
Absolutely. Most sign shops can sell you a real-estate type sign that pushes into the ground and is easily moved. Leave it in your yard awhile, then convince a business on a busy street to let you stick it in their dirt for a few days. Move it from place to place about once a week. Signs become invisible after about 7 days when they're no longer "new" anymore. If you're successful at convincing businesses to let you put your sign in their yard for a week, buy a second, third and fourth sign. The name of your business is irrelevant. Name only what you do and add a phone number. Speak plainly. Don't be ambiguous. "Administrative Support" is vague. Be concrete. "Clocks Repaired. 555-5555" "I do laundry. 555-5555" Professional Seamstress. 555-5555" That's it. Be sure to have an answering machine with a message that lets the caller know they've called the right place. Good luck.

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