How do I get spotlighted in a magazine article?

min read
Opinions expressed by Entrepreneur contributors are their own.
That’s the million-dollar question that I get asked all the time (sometimes clients ask to be spotlighted on TV or in newspapers or in a blog, of course, but it’s the same idea).

I wrote a book in answer to that question (the Do-It-Yourself Public Relations Kit), but I’ll cover a couple of tips here:

--Provide a killer story angle or breakthrough product.  Remember, the media wants something newsworthy and interesting.  The fact that you created a pen isn’t interesting.  The fact that you created a pen that is ergonomically correct and helps arthritis sufferers is more interesting.

--Make yourself easily “find-able” to the media.  The media likes to search for sources on the internet.  So if you write lots of articles for websites and article directories, participate and offer blogs, and get coverage in other media outlets that have websites where they post the content, the media can find you easily. And don’t forget to have a great, search engine-optimized website, which is one of the best ways for the media to find you.

--Offer a story idea that is relevant to the magazine writer or reporter.  Research the types of articles the writer covers.  Make sure your idea wasn’t covered recently.  Mention the previous articles that the writer has written, and how your idea complements them.
 
Best of luck on getting magazine coverage!

Sincerely,

Margie Zable Fisher
PRactical P.R. Columnist for womenentrepreneur.com
www.theprsite.com
More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources

SAVE on an Entrepreneur Insider Membership

Use code SAVE20 through 9/6/21 to become an annual member for just $49/yr $39/yr. When you do, you’ll enjoy:
  • Full access to Entrepreneur.com, including premium content
  • An ad-free experience
  • A weekly newsletter
  • A 1-year Entrepreneur magazine subscription delivered directly to you
Whether you want to learn something new, be more productive, or make more money, the Entrepreneur Store has something for everyone:
  • Software
  • Gadgets
  • Online Courses
  • Travel Essentials
  • Housewares
  • Fitness & Health Devices
  • And More

Latest on Entrepreneur