I highly recommend a special report or article of your expertise. This positions you as an expert and sets you apart from your competition. Make sure that anything you create is related to the benefits you offer to your prospects and customers--what's in it for them. Don't just prepare a presentation that is all about you. Address pain questions and challenges then put forth solutions for those challenges. Good Luck. Al.
A Note From The Editor
Free Webinar: How to Use Customer Service as a Marketing Tool
Tune in October 12th as we highlight some of the best tools to create brand loyalty by leveraging your customer experience data.