How do I start a market research company?

Guest Writer
min read
Opinions expressed by Entrepreneur contributors are their own.
Market Research is a great business.

And, getting started is like any business a matter of first putting together your business plan.  The business plan is more important for the process of writing it as it makes you do the research and the understanding of what you will sell and who wants to buy it.

As for marketing this type of service, it's pretty much the same across the board.  Define your target, will you focus on food, services, brands etc.

Then, define your offer, what will attract them to do business with you rather than a competitor or someone they are already using.

Then, the copy, or the marketing piece comes third, will it be a letter, a telemarketing script and what will it say.

Overall, be sure to plan a new business, it's more important what ou do before you start than when you've started.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur