Should I offer different services under different business names, or all under one name?

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Opinions expressed by Entrepreneur contributors are their own.
<P>Simply put, yes - you can easily do it all under the one name.</P>
<P>However, one of the keys to success in business is becoming known for something.  With so many services offered, I would imagine you are doing this at the start to make sure you can make sales of something and get cashflow running.  After a short period of time, however, you will find that one or two of your services are more sought after and profitable, so start to focus on them.  </P>
<P>Remember, a small company tells the market what they sell.</P>
<P>A big company listens to what the market wants to buy and sells that.</P>
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