What is the best type of a marketing for a new day spa?

Digital Adventurer, Profit Alchemist, Entrepreneur
min read
Opinions expressed by Entrepreneur contributors are their own.
A new day spa - that sounds heavenly! Since so many people are running ragged, the best way to appeal to them is to focus on the benefits of going to the spa - services that can relieve their stress and help them recharge so they can be more focused and productive.

The best and most cost-effective marketing mix would, first, include direct mail. Send out a professionally designed and written piece to target high income families within a 10 mile radius of your zip code. Secondly, network: Give out grand opening discount coupons to various business groups of the area in person. Then put print advertising in your local daily and/or weekly papers (assess which ones are well-read by people falling into an upscale demographic, as they will be your prime prospects.)

Depending on where your spa is located, you could also purchase train station platform advertising. Choose stations that have a decent ridership of people that have at least an average yearly income of $80,000 (the people who sell this kind of ad space can provide you with those stats). Last but not least - invest in some good PR as editorial coverage is worth gold!

Best of luck with your new venture!
More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur