Is it better to pre-sell my product or wait until I have the product available to sell?

min read
Opinions expressed by Entrepreneur contributors are their own.
I would go for making the sales now and building anticipation, as long as you don't do an airbus and promise something within a time frame you can't deliver your product by.  The only reason not to pre-sell is that you doubt delivery.

With the pre-sale, make it a big deal that you are taking pre-orders, kind of like Amazon does with new books and DVDs.

Great question and enjoy the selling,
Brad Sugars
More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources

SAVE on an Entrepreneur Insider Membership

Use code SAVE20 through 9/6/21 to become an annual member for just $49/yr $39/yr. When you do, you’ll enjoy:
  • Full access to Entrepreneur.com, including premium content
  • An ad-free experience
  • A weekly newsletter
  • A 1-year Entrepreneur magazine subscription delivered directly to you
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur