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Marketing

Is it better to pre-sell my product or wait until I have the product available to sell?

Guest Writer
min read
Opinions expressed by Entrepreneur contributors are their own.
I would go for making the sales now and building anticipation, as long as you don't do an airbus and promise something within a time frame you can't deliver your product by.  The only reason not to pre-sell is that you doubt delivery.

With the pre-sale, make it a big deal that you are taking pre-orders, kind of like Amazon does with new books and DVDs.

Great question and enjoy the selling,
Brad Sugars

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