How do I launch a new product?

min read
Opinions expressed by Entrepreneur contributors are their own.
To launch a new product you should start by making sure you truly understand who the key target customer is, what their real needs are, why they would buy your product vs. the competition's (what are the strengths & weaknesses of your features and benefits?) and how much they would be willing to pay. You can also conduct market research on your branding and messaging to make sure your product is compelling and distinctive in the market. You should then build your website so people can find you and know you are real. You'll need to decide how you want to market and promote your product - via advertising, PR, online, etc. Remember, you only get one chance to make a great first impression so do your homework for a successful launch. Good luck!

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur