How do I launch a new product?

min read
Opinions expressed by Entrepreneur contributors are their own.
To launch a new product you should start by making sure you truly understand who the key target customer is, what their real needs are, why they would buy your product vs. the competition's (what are the strengths & weaknesses of your features and benefits?) and how much they would be willing to pay. You can also conduct market research on your branding and messaging to make sure your product is compelling and distinctive in the market. You should then build your website so people can find you and know you are real. You'll need to decide how you want to market and promote your product - via advertising, PR, online, etc. Remember, you only get one chance to make a great first impression so do your homework for a successful launch. Good luck!
More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Whether you want to learn something new, be more productive, or make more money, the Entrepreneur Store has something for everyone:
  • Software
  • Gadgets
  • Online Courses
  • Travel Essentials
  • Housewares
  • Fitness & Health Devices
  • And More

Latest on Entrepreneur