Should I cold call or meet with potential customers directly to market my business?

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Opinions expressed by Entrepreneur contributors are their own.
An in person meeting is always preferred if possible, then you can see if there is good chemistry and it is a strong fit for what they need and you can offer. I know other businesses that have been successful through cold calling but my preference is to connect through a referral or mutual contact where possible.

Good luck,
Paige
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