Should I cold call or meet with potential customers directly to market my business?

min read
Opinions expressed by Entrepreneur contributors are their own.
An in person meeting is always preferred if possible, then you can see if there is good chemistry and it is a strong fit for what they need and you can offer. I know other businesses that have been successful through cold calling but my preference is to connect through a referral or mutual contact where possible.

Good luck,
Paige

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