Are radio ads worth buying if you're on a tight budget?

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Opinions expressed by Entrepreneur contributors are their own.

Radio is one on one marketing and works when you have a great message including a hook and you run it frequently. If you are on a tight budget my guess is that radio will be too expensive at the frequency you really need. Direct mail is a lot less expensive, can be just as targeted and costs can be controlled all while running at a high enough frequency to yield results. Thanks, Al.


Al Lautenslager

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