My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue

I've been thinking about adding a Bubble Guru (www.bubbleguru.com) to my business site to speak directly with my visitors. Do you think this is a good idea?

When helping clients to determine if they need a new piece of technology, we always look at the following:

1) Why they think they need it and if the answer to that question is truly a need or a want.
2) Will it be easy for them/potential clients to use?
3) What is the total cost of ownership? In other words, will they have to hire someone to manage that new technology and, if so, how much work that really is.
4) Will this provide any measurable differentiation from other companies in the same industry?
5) Could another, more simple solution work just as well if not better?

Good luck!

A Note From The Editor

Free Webinar: How to Use Customer Service as a Marketing Tool

Tune in October 12th as we highlight some of the best tools to create brand loyalty by leveraging your customer experience data.
Register Now »