I've been thinking about adding a Bubble Guru (www.bubbleguru.com) to my business site to speak directly with my visitors. Do you think this is a good idea?

min read
Opinions expressed by Entrepreneur contributors are their own.
When helping clients to determine if they need a new piece of technology, we always look at the following:

1) Why they think they need it and if the answer to that question is truly a need or a want.
2) Will it be easy for them/potential clients to use?
3) What is the total cost of ownership? In other words, will they have to hire someone to manage that new technology and, if so, how much work that really is.
4) Will this provide any measurable differentiation from other companies in the same industry?
5) Could another, more simple solution work just as well if not better?

Good luck!

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur