Marketing

How do I attract customers with no job experience in the market I'm doing business in?

I have never worked at a salon, I'm a school bus driver. I would like to use my license as a hairdresser, but I'm leary about the booth rent and how to attract and keep clients. I have a salon I can go to, but it is in a odd area of town. I was told to use to as a salon.
Opinions expressed by Entrepreneur contributors are their own.
So you've got your license as a hairdresser, but no one knows you're a hairdresser. The answer is to advertise, but not in the way that you're thinking. Time and money are interchangeable. You can always save one by spending more of the other. If you can't spend money, spend time. "Hi, I hope you don't think I'm being too forward but I'm a hairdresser and I couldn't help but notice the lovely shape of your face and frankly, I'd love to be your hairstylist. The instant I saw you, I imagined your hair cut a little differently than it is right now. Here's my business card. If I haven't offended you and you don't think I'm completely insane, I hope you'll give me a call." After they take your card, smile, nod your head and walk away. Some of these people will call you and give you a try. If you're any good they'll tell their friends. The one thing you have to do, though, is be prepared to answer the question, "Oh, really? How would you cut it differently?" My suggestion is that you imagine a specific haircut for the person BEFORE you approach them with your card. Good luck!

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

3 Mind Hacks for Overcoming Your Fear of Marketing Yourself