When starting a business should you focus more on what you love or what you are good at?
I've started two moderately successful advertising companies with revenues of more than $250,000 in the past two years. However, I don't necessarily "love" advertising sales, I'm just pretty good at it. In the articles I read month after month, the truly successful people are doing what they love and doing the thing they would do even if they didn't need the money. That is where I feel my career track is off. If I ever made enough money, I would never, never sell another advertiser again! This makes me think that I should dig deep and find the thing that will get me out of bed at 5 a.m. every morning excited to start working. So my question is even though I'm good at sales and advertising, should I stick with it or find something that I'm passionate about? Whats more important--passion or ability?