I have an idea but it involves using celebrity images. Is this illegal? Can I be sued?

min read
Opinions expressed by Entrepreneur contributors are their own.

If you intend to use celebrity images (or any else's image, for that matter) for a commercial purpose, you must obtain the permission of the individual, who will likely want you to pay for the privilege . . . and if it's a celebrity, pay handsomely (why do you think sports figures command multi-million dollar endorsement fees?).  Using their image without permission will almost assuredly result in a lawsuit.  Contact an attorney who is knowledgeable in this area and who can properly document the transaction.

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur