When naming your business, how do you make sure the name is not taken and make it yours?

When naming your business, how do you make sure the name is not taken and make it yours?
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There are several companies that will perform a nationwide search to determine if the name has been used as part of a trademark or service mark or as an internet domain name.  You may also search the records in each state to determine if there is a corporation or limited liability company using the name.

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