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Marketing

How do I sell more of my custom-made jewelry at festivals and art shows?

How do I sell more of my custom-made jewelry at festivals and art shows? I make my own jewelry using only sterling silver, gold-filled, and semi-precious stones and crystals. I have been in business for 6 months.
Opinions expressed by Entrepreneur contributors are their own.
Make sure your products are priced right for the show attendees. There are many levels of festivals and art shows -- some are juried and others are not, and there are shows that draw affluent shoppers and neighborhood fairs that draw families on a budget.  Pick the right shows to showcase your jewelry to your best prospects.  And don't overlook the value of well-made display cases, particularly if your jewelry is rather high end.  Everything about your presentation should reflect the elegance and quality of your work.

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