My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Marketing

How do I convert hits on my site to a dollar value?

min read
Opinions expressed by Entrepreneur contributors are their own.

Divide total sales by unique visitors and you'll establish a dollar value per unique visitor. In other words, if you bring in 100 dollars in sales per 1,000 visitors, your visitors will have a value of 10 cents each. Bring in twice as many visitors and you'll bring in twice as much money. The only ways to alter this equation are to (1.) sell a higher priced product or service to the same number of visitors, or (2.) sell a higher percentage of visitors who come to your site. The percentage of visitors sold is your conversion rate. Better websites have higher conversion rates. Good luck to you.

More from Entrepreneur

New York Times bestselling author Nicole Lapin can help you pitch your brand to press and strengthen your media training.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur