Marketing

What's the best way to advertise a non-profit business?

I run a nonprofit business called Acting for Kids. Where would my advertising money be best spent? Signs? T-shirts? Newspapers?
min read
Opinions expressed by Entrepreneur contributors are their own.
Advertising is one part message, one part delivery vehicle. Signs, T-shirts, newspapers and billboards are merely delivery vehicles. The key to success, however, is your message. My suggestion is that you open with a provocative question in large letters, such as, "Could Your Kid Become an Actor?" This would be followed by the name of your organization and your phone number or the name of your website. The fact that your organization is non-profit is irrelevant. Your delivery vehicle will be determined by your budget. Put up a billboard if you can. Smaller signs and T-shirts are an option if the budget does not allow for a billboard. Good luck to you.

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

3 Mind Hacks for Overcoming Your Fear of Marketing Yourself