Marketing

How do I do market research for a business that there isn't much data on?

I am looking for market data for the home furnishing and accessories market. Problem is, all reports I've found are for physical stores - I will be a online-only venture.
Is there a trade association for your business? Who puts on the big conventions for the trade?  Both types of organizations would be a great place to start. They  have their finger on the pulse of the market and online  businesses are now a big part of the distribution stream.  You can also explore similar sites and talk to the owners.  Each site has contact information.  I think you will be surprised at the amount of data that is out there.
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