My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue

Marketing

How do I generate a tagline for my business?

How do I generate a tagline for my business?
Your tagline should be the most succinct possible explanation of your essence. Make it specific. Make it accurate. Make it true. Does your paper towel soak up liquids faster than all the others? "Bounty. The quicker picker-upper." Do you have a specialty? "Kesslers. We do diamonds better than anyone, because diamonds are all we do." Don't be global and general. Be narrow and specific. "Jo to Go. fabulouscoffeefast." If your tagline doesn't differentiate you from your competitors in a meaningful way, kick it to the curb. If it doesn't raise the eyebrows of your friends, it isn't worth promoting to the public. Good taglines are the natural by-product of a focused business model. That's where you must begin. And may the Force be with you :)

A Note From The Editor

Free Webinar: How to Use Customer Service as a Marketing Tool

Tune in October 12th as we highlight some of the best tools to create brand loyalty by leveraging your customer experience data.
Register Now ยป