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Finance

How does one determine shareholding in a new business?

We would like to start a media company specializing in indoor and outdoor advertising. We have a potential investor but would like to know more about how to share distribution between us, the founders, and the investor.
Opinions expressed by Entrepreneur contributors are their own.
Here is a previously published answer to a very similar question:

http://www.bplans.com/qa/article.cfm/381

Tim

Future Financial Challenges and Opportunities for Small Businesses