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Small Business Heroes

How can I determine the search engine exposure and traffic of a website prior to purchasing?

min read
Opinions expressed by Entrepreneur contributors are their own.

Check out Alexa at www.alexa.com and click the Traffic Rankings button on the tool bar at the top of the page. Then type in the domain name of the site that you're planning to buy. Alexa will show you how many users visit the site each day and how the site compares to other sites in the rankings.

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