My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Marketing

How do I revive my business's public reputation after a bad partnership?

Guest Writer
Digital Adventurer, Profit Alchemist, Entrepreneur
min read
Opinions expressed by Entrepreneur contributors are their own.
This is not easy, but it can be done. Reposition all your marketing and PR efforts with a focus on your company's strengths, values and deliverables. Work with a publicist if you can, or at least a marketing copywriter and consultant to formulate a set of strategic actions that will announce to the public in a big (and measurable way) that things are different, i.e., better.

Conduct training sessions with your employees to set the tone for the company's new direction. Hire an HR professional to set up new policies and to implement the training. Once your employees see you are serious about taking the direction of the company forward, they can be your best billboards and change facilitators with the public.

Conduct a PR campaign that announces your new platform of service and performance and then deliver!

Wishing you success,
Pattie

More from Entrepreneur

Amina AlTai teaches entrepreneurs and intrapreneurs how to balance a thriving career, body and mind.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur