How do I reconnect with my existing customer base?

min read
Opinions expressed by Entrepreneur contributors are their own.
The best way to communicate with an existing customer base is through a combination of e-mail, direct mail, and one-to-one phone or in person contact. This is superior to relying on a single form of communication, such as letters alone, because it will help keep your recipients engaged when you mix things up a bit. I don't know the type of business you're in or what kinds of offers you are considering, but for many businesses it's best to vary the tone of the message. In other words, some companies might alternate sending direct-mail solicitations with an online e-mail newsletter or other soft-sell company information, such as success stories. You should also consider creating a customer reward program that you can promote via e-mail. Best wishes for success!

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur