Growth Strategies

How do I reconnect with my existing customer base?

min read
Opinions expressed by Entrepreneur contributors are their own.
The best way to communicate with an existing customer base is through a combination of e-mail, direct mail, and one-to-one phone or in person contact. This is superior to relying on a single form of communication, such as letters alone, because it will help keep your recipients engaged when you mix things up a bit. I don't know the type of business you're in or what kinds of offers you are considering, but for many businesses it's best to vary the tone of the message. In other words, some companies might alternate sending direct-mail solicitations with an online e-mail newsletter or other soft-sell company information, such as success stories. You should also consider creating a customer reward program that you can promote via e-mail. Best wishes for success!

More from Entrepreneur

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.