Marketing

How do I sell my product to K-12 schools?

min read
Opinions expressed by Entrepreneur contributors are their own.
If you can concentrate on a small geographic area to start, I suggest calling the schools individually to get the names of the decision-makers. It's a time-consuming process, but considerably less expensive than renting a mailing list. Then you should make cold calls to them and follow up with literature by mail or e-mail or, better yet, a meeting. If you are unhappy with the initial results you get from cold calling, you can send letters first and then follow up by phone. And if you are trying to reach a very large geographic market, such as your entire state or a nation, then you should contact a mailing list broker to find the right list and create a direct mail campaign.

More from Entrepreneur

Kim's expertise can help you become a strong leader, pitch VCs for capital, and develop a growth strategy.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur