How do I sell my product to K-12 schools?
I've started up a business that's focused on free and open source software installation and support for the K-12 schools. Most of my activity has been focused on marketing over the last four months and based on data from my newsletter campaign and the interest is very high. Readership is around 20 percent and click-thru's are about 5 percent. However, I'm having problems finding and identifying the key decision makers and moving from interest to a sale.