Marketing

How do I sell my product to K-12 schools?

min read
Opinions expressed by Entrepreneur contributors are their own.
If you can concentrate on a small geographic area to start, I suggest calling the schools individually to get the names of the decision-makers. It's a time-consuming process, but considerably less expensive than renting a mailing list. Then you should make cold calls to them and follow up with literature by mail or e-mail or, better yet, a meeting. If you are unhappy with the initial results you get from cold calling, you can send letters first and then follow up by phone. And if you are trying to reach a very large geographic market, such as your entire state or a nation, then you should contact a mailing list broker to find the right list and create a direct mail campaign.

More from Entrepreneur

Dustin's experience and expertise can help you monetize your message, build a marketing strategy and connect with influencers.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.