My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Marketing

How can I remold my business to attract younger generations?

Our 35 year-old restaurant is an upper class 4 star restaurant that has been fortunate enough to grow with our current customers. Unfortunately, our customers are now either retiring or dead. We are trying to remold the company so that it's not only viewed as a great restaurant for special occasions, but also for the generation of 40 somethings to enjoy dinner during the week, corporate parties, to stop by and have a martini in our outside bar.
Opinions expressed by Entrepreneur contributors are their own.
The city you're in, the competition, the area economics, and all the unique characteristics of your restaurant need to be figured into this kind of advice. You might add a younger vibe by either updating the decor, adding a sleek lounge, having a VIP room, gently revamping the menu, or bringing in a hot new chef and working the media for coverage.

How Starting With a Small, Niche Audience Can Have a Huge Impact