Opinions expressed by Entrepreneur contributors are their own.
There are pros and cons to both options, as you already know. The best way to decide if the timing is right for you is to make 2 lists: one for all the reasons why you should do it and one focused on the downside risks. Assign a value to each line item then add up each side and see where the chips fall. Signing a lease for retail space may require locking into a longer term commitment, so you may want to see if there are other similar businesses that have some extra space for you to try on a shorter term basis to lower your risk and out of pocket expense. If the timing is not to move is not right, you should reevaluate within a year and see if you come to the same conclusion. Only you will know when it makes sense for your business.
More from Entrepreneur
Jason's expertise and experience can help you with storytelling, motivation, and pitching your business to media.