Top Trending: What Gary Vaynerchuk Learned by Experimenting on Himself

How can I advertise my new green advertising firm?

I live in Greece and green advertising is still in its first stages here. All green advertisements lack quality and effectiveness. That's why I have decided to open up a consulting firm for green products and companies practicing CSR. How should I advertise my new business and what key elements of my service should I emphasize in order to grab the possible clients' attention?
  • ---Shares
One of the reasons some green marketing campaigns fail is that they don't address the primary benefits to the customer. While it would be wonderful if everyone really cared first and foremost about the planet, most customers are really concerned about the personal benefits of using green products. Focus on how what you sell will directly benefit the customer, whether it be savings over time or better health through use of a product, then weave in the benefits to the environment. Let customers help themselves and feel good about it because they're helping the planet.
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.