What are the key ingredients to attracting and securing capital investors to your business?
I'm moving into a space where our business is seriously considering raising extra capital to finance further expansion. We've experienced great growth after our first first years operating and are ready to take it to the next level. What advice do you have on nailing the presentation 100 percent? There may not be a second chance to secure parties we've identified as potential investors. Should we include information about the company, directors and business plan? What questions should we ask the investor? After all, our company needs to be content with what the investors bring to the table; it's not just about cash, or is it? What questions should we be asking ourselves to provide the right direction for the process?