How do I develop contacts with national media outlets?
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Next, create press releases or articles with photos that can be picked up and modified without too much work. Some publications are quite understaffed and it helps if they can use your materials virtually as is, or at least find most of their questions answered by what you send. Your press release is just a knock at the door so to speak. Follow it with a phone call. Then follow the call with your complete kit. It may take a while to get picked up but stick with it.
Best of luck!