My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.


How effective of a marketing strategy is it to recruit guinea pig companies to try out my service?

Guest Writer
Digital Adventurer, Profit Alchemist, Entrepreneur
min read
Opinions expressed by Entrepreneur contributors are their own.
You shouldn't begin to consider starting any business without a a real operational blueprint, and that includes a marketing plan with some kind of budget. A basic marketing budget should include:
-brand development (created by a professional graphic designer)
-a professionally designed, coded and written website that has SEO friendly text
-a professional copywriter
-and some "stuff"
-at the very least a promo card (also professionally designed) that details info and benefits about your product(s) or services, and a business card. I'd also suggest producing a pdf flyer that you can post via email.

Any basic marketing plan also must include a bit of PR, lots of networking, at least one campaign using direct mail and a decent amount of cold calling, which may or may not include buying a list of prospects (for cold calling or direct mail purposes). If you are not good at cold calling, don't do it! Hire someone who is, like or, and you will get sterling results!

Bottom line, this saying is right on the money: If you fail to plan, you will plan to fail. If you do not outline in a very strategic manner all these basic tasks and come up with appropriate funding to cover the actions and the "stuff" you will need to launch strongly, you will end up wasting tons of time and energy for naught. Best of luck with your endeavor!

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur